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About Gerber Group

Hospitality industry leader, Gerber Group, is the owner-operator of 6 innovative cocktail bars and restaurants in New York, Washington D.C., and Atlanta. Each venue celebrates the importance of genuine hospitality and positive customer experiences. In 1991, Gerber Group established its strong ability to provide a unique nightlife experience with the opening of its first property, The Whiskey at the Paramount Hotel. Today, Gerber Group continues to re-define the hospitality industry with creative dining concepts and bars featuring renowned beverage programs accompanied by exceptional culinary talents.

The extraordinary success of Gerber Group’s brands has established the company as a pre-eminent tastemaker, with a unique ability to launch timeless bars with a sophisticated allure, as well as destination-worthy restaurants. Its properties have become a top choice of hoteliers who look to the company not only for increased food and beverage revenue but also for increased occupancy rates.


Gerber group opened its first venue, The Whiskey, at the Paramount Hotel, designed by Philippe Starck and David Rockwell. This property is credited with starting the boutique hotel category. 


 The group continued its expansion with Morgans Bar at the Morgan Hotel in New York City. Expanding to Los Angeles, Gerber Group also opened The Whiskey at the Sunset Marquis Hotel, followed by the legendary Sky Bar at the Mondrian Hotel.


Expanding beyond nightlife, Gerber Group was approached by Giorgio Armani to manage the Armani Cafes in Boston, Costa Mesa, Los Angeles and San Francisco.


Armani Café, New York City


Whiskey Park, Trump Parc, Central Park South, New York City


Gerber Group partners with Starwood Hotels & Resorts to develop a distinctive new hotel brand — the now renowned W Hotels® Worldwide. The alliance led to the rapid expansion of Gerber Bars in W Hotels around the country. Several W Hotels opened in New York City including Lexington, The Court, The Tuscany, Times Square, and Union Square. Properties were also opened at W Hotels in Los Angeles, Boston, New Orleans, Mexico City, and Chicago.


The Whiskey, Green Valley Ranch Resort, Las Vegas


Stone Rose Lounge, Time Warner Center, New York City


Stone Rose Lounge, Sofitel, Los Angeles. Other openings that year included Midnight Rose and The Penthouse, ME, Madrid; The Beachhouse, Rose Bar and Maxim Beach, ME, Cancun and Cherry, a nightclub at Red Rock Resort & Casino, Las Vegas. 


Stone Rose Lounge, Fairmont Hotel, Scottsdale


Whiskey Park and Living Room, W Midtown Hotel, Atlanta


Whiskey Blue, W Buckhead Hotel, Atlanta; Whiskey Blue, Living Room and WET, W Fort Lauderdale; Whiskey Blue, Living Room and Red2One, W Santiago, Chile


Stone Rose Bar & Grill, Delta Terminal of New York’s John F. Kennedy International Airport


Lilium, W New York – Union Square, New York City. 2012: THE LCL: Bar & Kitchen, The Westin New York Grand Central, New York City


 Kingside, Viceroy New York


The Roof, Viceroy New York; Studio with contemporary artist Domingo Zapata, W New York – Union Square, New York City


Irvington, W New York – Union Square, New York City; Mr. Purple, Hotel Indigo Lower East Side, New York City


The Campbell, Grand Central Terminal, New York City


Taco Electrico, W New York – Union Square, New York City


12 Stories, InterContinental Washington D.C. – The Wharf; The Crown, Hotel 50 Bowery, New York City


 Nearly Ninth