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Gerber Group

Gerber Group is a renowned hospitality management and nightlife organization that has made a significant impact on the global hospitality industry. With a rich history, the opening of its first property, The Whiskey at the Paramount Hotel, Gerber Group has established itself as a premier player in the creation, development, and operation of iconic bars, lounges, and restaurants across the United States and beyond. Led by visionary founder, Scott Gerber, the company has consistently delivered unparalleled experiences, blending innovation, luxury, and a deep understanding of customer preferences. 

Gerber Group's venues have become synonymous with sophistication, attracting a diverse clientele ranging from discerning travelers and local tastemakers to celebrities and business elites. Committed to excellence, Gerber Group continually strives to exceed expectations, leveraging its expertise in design, service, and culinary offerings to curate distinctive destinations that leave a lasting impression. With an unwavering commitment to quality and a passion for creating exceptional guest experiences, Gerber Group remains at the forefront of the hospitality industry, setting new benchmarks for luxury, style, and entertainment. The extraordinary success of Gerber Group’s brands has established the company as a pre-eminent tastemaker, and its properties have become a top choice of hoteliers who look to the company not only for increased food and beverage revenue but also for increased occupancy rates.


Gerber Group opened its first venue, The Whiskey at the Paramount Hotel, designed by Philippe Starck and David Rockwell. This property is credited with starting the boutique hotel category.


  • Morgans Bar at the Morgan Hotel in New York City
  • The Whiskey at the Sunset Marquis Hotel, Los Angeles
  • Sky Bar at the Mondrian Hotel


Expanding beyond nightlife, Gerber Group was approached by Giorgio Armani to manage:

  • Armani Café, Boston
  • Armani Café, Costa Mesa
  • Armani Café, Los Angeles
  • Armani Café, San Francisco


  • Armani Café, New York City


  • Whiskey Park, Trump Parc, Central Park South, New York City


Gerber Group partners with Starwood Hotels & Resorts to develop a distinctive new hotel brand — the now renowned W Hotels® Worldwide. The alliance led to the rapid expansion of Gerber Bars in W Hotels around the country. Several W Hotels opened in New York City including Lexington, The Court, The Tuscany, Times Square, and Union Square. Properties were also opened at W Hotels in Los Angeles, Boston, New Orleans, Mexico City, and Chicago.


  • The Whiskey, Green Valley Ranch Resort, Las Vegas


  • Stone Rose Lounge, Time Warner Center, New York City


  • Stone Rose Lounge, Sofitel, Los Angeles
  • Midnight Rose, ME, Madrid 
  • The Penthouse, ME, Madrid
  • The Beachhouse, ME, Cancun
  • Rose Bar, ME, Cancun
  • Maxim Beach, ME, Cancun
  • Cherry, a nightclub at Red Rock Resort & Casino, Las Vegas


  • Stone Rose Lounge, Fairmont Hotel, Scottsdale


  • Whiskey Park, W Midtown Hotel, Atlanta
  • Living Room, W Midtown Hotel, Atlanta


  • Whiskey Blue, W Buckhead Hotel, Atlanta
  • Whiskey Blue, Living Room and WET, W Fort Lauderdale 
  • Whiskey Blue, Living Room and Red2One, W Santiago, Chile


  • Stone Rose Bar & Grill, Delta Terminal of New York’s John F. Kennedy International Airport


  • Lilium, W New York – Union Square, New York City
  • THE LCL: Bar & Kitchen, The Westin New York Grand Central, New York City


  • Kingside, Viceroy New York City



  • The Roof, Viceroy New York City
  • Studio, with contemporary artist Domingo Zapata, W New York – Union Square, New York City


  • Irvington, W New York – Union Square, New York City 
  • Mr. Purple, Hotel Indigo Lower East Side, New York City


  • The Campbell, Grand Central Terminal, New York City


  • Taco Electrico, W New York – Union Square, New York City


  • 12 Stories, InterContinental Washington D.C. – The Wharf
  • The Crown, Hotel 50 Bowery, New York City


  • Nearly Ninth, Arlo Midtown, New York City


  • Daphne, Hotel 50 Bowery, New York City


  • The Club by Mr. Purple, Hotel Indigo Lower East Side, New York City