ABOUT GERBER GROUP

Rande Gerber and Scott Gerber are the founders and principals of the Gerber Group. The company, an evolution of their trademark brand, The Whiskey, was created to develop innovative nightlife, hotel, restaurant and lifestyle concepts. Rande Gerber founded The Whiskey over 15 years ago and has since become the most influential nightlife proprietor in the country. The extraordinary success of The Whiskey Bars has established the Gerber Group as pre-eminent tastemakers, with an uncanny ability to create chic, seductive bars with modern glamour that reflect the times and national moods. Their nightlife brand and vision continues to expand developing hotel bars with W Hotels, Hard Rock Hotels, Casinos & Resorts, Sofitel, Station Casinos, ME by Melia Hotels and Maxim magazine.

The Gerber Group’s latest ventures include Midnight Rose, a restaurant and lounge and The Penthouse, a roof top bar, in the historic Hotel Reina Victoria now ME Madrid; The Beachhouse, a modern Mexican restaurant with Chef Richard Sandoval; and Rose Bar at ME Cancun, a luxury resort in Cancun, Mexico; and a partnership with Maxim Magazine to develop Maxim Lounges the first of which debuted at ME Cancun.