About Gerber Group

Hospitality industry leader, Gerber Group, encompasses 11 iconic venues under such brands as Whiskey Blue, Irvington, Kingside, The Roof and Mr. Purple. Setting out to provide an innovative nightlife experience, Gerber Group opened their first property, The Whiskey at the Paramount Hotel, in 1991. Today, Scott Gerber manages the company and its full portfolio of properties and continues to re-define the hospitality industry with innovative dining concepts and bars featuring renowned beverage programs accompanied by exceptional culinary talents.

The extraordinary success of Gerber Group’s brands has established the company as a pre-eminent tastemaker, with a unique ability to create classically timeless bars with a sophisticated allure, as well as destination-worthy restaurants. Its properties have become a top choice of hoteliers who look to the company not only for increased food and beverage revenue, but also for increased occupancy rates. Gerber Group’s vision continues to expand with bars and restaurants around the country as a preferred partner to Starwood Hotels & Resorts, Host Hotels & Resorts, Noble Investment Group, Viceroy Hotels and Resorts, InterContinental Hotels Group and American Realty Capital.

timeline

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Gerber group opened its first venue, The Whiskey, at the Paramount Hotel, designed by Philippe Starck and David Rockwell. This property is credited with starting the boutique hotel category.

The group continued its expansion with Morgans Bar at the Morgan Hotel in New York City. Expanding to Los Angeles, Gerber Group also opened The Whiskey at the Sunset Marquis Hotel, followed by the legendary Sky Bar at the Mondrian Hotel.

Expanding beyond nightlife, Gerber Group was approached by Giorgio Armani to manage the Armani Cafes in Boston, Costa Mesa, Los Angeles and San Francisco.

Armani Café, New York City.

Whiskey Park, Trump Parc, Central Park South, New York City.

Gerber Group partners with Starwood Hotels & Resorts to develop a distinctive new hotel brand — the now renowned W Hotels® Worldwide. The alliance led to the rapid expansion of Gerber Bars in W Hotels around the country. Several W Hotels opened in New York City including Lexington, The Court, The Tuscany, Times Square, and Union Square. Properties were also opened at W Hotels in Los Angeles, Boston, New Orleans, Mexico City and Chicago.

The Whiskey, Green Valley Ranch Resort, Las Vegas.

Stone Rose Lounge, Time Warner Center, New York City.

Stone Rose Lounge, Sofitel, Los Angeles. Other openings that year included Midnight Rose and The Penthouse, ME, Madrid; The Beachhouse, Rose Bar and Maxim Beach, ME, Cancun and Cherry, a nightclub at Red Rock Resort & Casino, Las Vegas.

Stone Rose Lounge, Fairmont Hotel, Scottsdale.

Whiskey Park and Living Room, W Midtown Hotel, Atlanta.

Whiskey Blue, W Buckhead Hotel, Atlanta; Whiskey Blue, Living Room and WET, W Fort Lauderdale; Whiskey Blue, Living Room and Red2One, W Santiago, Chile. 

Stone Rose Bar & Grill, Delta Terminal of New York’s John F. Kennedy International Airport. 

Lilium, W New York – Union Square, New York City. 2012: THE LCL: Bar & Kitchen, The Westin New York Grand Central, New York City. 

Kingside, Viceroy New York. 

The Roof, Viceroy New York. Studio with contemporary artist Domingo Zapata, W New York – Union Square, New York City. 

Irvington, W New York – Union Square, New York City. Mr. Purple, Hotel Indigo Lower East Side, New York City.

People

Scott Gerber

Principal & Chief Executive Officer

Oliver Kroll

Managing Partner - Director of Operations

Vincent Mauriello

Managing Partner - Director of Operations

Maria Ferrer

Managing Partner - Director of Human Resources - Office Manager
Principal & Chief Executive Officer

Scott Gerber is the Principal and Chief Executive Officer of hospitality industry leader, Gerber Group. Setting out to provide an innovative nightlife experience, Gerber Group opened their first property, The Whiskey at the Paramount Hotel, in 1991. Soon after, Scott took the lead in forging a partnership with Starwood Hotels & Resorts to develop the W Hotel brand, which now features Gerber Group venues throughout the U.S. and in select properties internationally. The partnership is widely credited for changing the landscape of the nightlife industry by creating unique, innovative venues that have re-defined the ‘hotel bar.’ Today, Scott manages the company and its full portfolio of properties and continues to re-define the hospitality industry with innovative dining concepts and bars featuring renowned beverage programs accompanied by exceptional culinary talents. 

Gerber Group encompasses 11 venues under such brands as Whiskey Blue, Irvington, Kingside, The Roof and Mr. Purple. Scott oversees the company’s growth, opening two venues this past year: Irvington, a New American bar and restaurant at W New York – Union Square, and Mr. Purple, a rooftop bar and restaurant located on the 15th floor of the new Hotel Indigo Lower East Side. In addition, Scott manages Gerber Group’s strategic partnerships with Starwood Hotels & Resorts, Host Hotels & Resorts, Noble Investment Group, American Realty Capital, Viceroy Hotels and Resorts, and InterContinental Hotels Group.

Scott is widely viewed as a leading entrepreneur in the hospitality industry, appearing on shows such as CNBC’s “Squawk On The Street,” Fox Business Network’s “America’s Nightly Scoreboard,” MSNBC’s “Your Business,” Food Network’s “Food Fortunes”, and most recently CBS’ “Undercover Boss”. Scott has also been quoted in the Wall Street Journal, USA Today, Forbes, Market Watch, Crain’s New York Business, Bloomberg Businessweek, Hotel Business, Nightclub & Bar, and Bar Business Magazine, among others. 

Scott – who holds a B.S. in Finance and Real Estate from the University of Arizona – was previously a Principal at a commercial real-estate firm and represented notable clients such as Giorgio Armani, Hermes, and Dolce & Gabbana.

Managing Partner - Director of Operations

Oliver Kroll joined Gerber Group in 1995 as the Director of Operations. His responsibilities include: pre- and post-project planning and development; reporting to ownership on the overall financial management of the company; developing annual operating budgets; overseeing human resources; team member training; developing company policies, procedures, and operating standards; and providing overall organization leadership and supervision. A graduate of University of Illinois, Kroll has worked with various food, beverage and hospitality groups throughout his career, including 10 years with the U.S.-based restaurant group Lettuce Entertain You Enterprises. Kroll has overseen projects with Giorgio Armani, Ian Schrager Hotels, Starwood Hotels and Resorts Worldwide, The Related Companies and Accor.

Managing Partner - Director of Operations

Vinny Mauriello is a Managing Partner and Director of Operations at Gerber Group, where he oversees several aspects of the hospitality company's growth. In addition to overseeing Gerber Group's acclaimed beverage program, Mauriello conceptualizes all new and innovative bar offerings across its 11 properties. Additionally, Mauriello directs guest relations and retention programs, and also advises on human resources practices through the hiring and training of new management. He began his career with Gerber Group in 2000 after securing a front-of-house position at Wetbar in New York City during his last year of college. Climbing the ranks, Mauriello was promoted quickly within the course of just one year. His extensive knowledge of day-to-day operations, coupled with a knack for people-skills and forward-thinking, solidified him as an integral member of the company and in 2007, Mauriello was named Managing Partner. He has been quoted as an industry expert in numerous publications including The Wall Street Journal, New York Post, BlackBook, USA Today, Thrillist and more. Mauriello is a graduate of the C.W. Post campus of Long Island University.

Managing Partner - Director of Human Resources - Office Manager

Maria Ferrer is the Director of Human Resources, and Gerber Group’s Office Manager. Her responsibilities also include all licensing, permits and insurance for the company’s entire portfolio. After earning a degree in Business, Ferrer joined Peter R. Friedman Ltd., where she worked alongside Scott Gerber who was a Partner at the Firm. Ferrer later moved with Gerber to develop Gerber Group in 1997.